Singer/dancer/cock teaser Son Dam Bi, famous for singles like "Crazy", will enter a battle royale for the crown of soju CF queen. (For those of you that don't know, soju is a distilled liquor native to Korea.) Recently, Son Dam Bi signed a contract with a soju brand named "Cham Soju" (참소주). They plan to use her sexy and refined image to represent the product. Already in the market for soju is Lee Hyori, representing "Chum-Churum", and Song Hye Kyo, representing "J(inro) Soju". Both women are very famous competitors but more so, both are HOT. So why do soju companies use the entertainment industries top female stars? This is my theory: My father once told me that a Korean man's soul comes out when drinking soju. And we all know a man's soul resides in his penis. Let's just say, my father's a genius. Son Dam Bi has not released a CF yet, so I'll give you a sample of her sexiness in another CF below. Son Dam Bi's Maybee CF: Hyori's CF: Song Hye Kyo's CF: