The global ice cream chain Baskin-Robbins has selected Big Bang as their new commercial models for the Korean market. They chose Big Bang because they have unique characterstics that can complement Baskin-Robbin's diverse range of flavors in their Ice Cream. Big Bang also holds an appeal and warm image to Baskin-Robbin's main demographic age group, which is people from 10 to 30 years old. The commercials will show the different ways a Baskin-Robbins customer enjoys the Ice Cream, and Big Bang is going to show these experiences with music. Baskin-Robbins promises that these commercials are something that you've never seen before. Three commercials are planned, and they will start airing on TV & on the internet around mid-March.