IVE's Yujin has been selected as the new model for the popular instant coffee mix brand, 'MAXIM Supreme Gold'!

First launched by 'MAXIM Korea' in 2021, the 'Supreme Gold' line has been endorsed by model Park Seo Joon for the last 3 years. Now, beginning in 2024, Ahn Yu Jin will take over as the new face of the sweet and rich instant coffee mix brand, targeting consumers in the MZ generation.

Meanwhile, 'MAXIM Korea' also recently selected a new model for the 'Mocha Gold' line as well, replacing actress Lee Na Young after 23 years with Park Bo Young. The 'White Gold' line continues to be endorsed by long time model Kim Yuna. 

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