NewJeans' upcoming B-side track 'Bubble Gum' lands spot in Japanese shampoo commercial

A brand new song by NewJeans has made its preview debut in a Japanese shampoo commercial.

On April 7, the Japanese shampoo brand 'Essential' unveiled a video advertisement featuring the members of NewJeans as their models. Accompanying the fresh imagery evoking the essence of spring, a snippet of NewJeans' new song "Bubble Gum" sets the perfect soundtrack.

Previous reports had hinted that this song would be a B-side track on their upcoming album, leaving fans eagerly anticipating both Korean and Japanese versions.

Be sure to check out the 60-second version of the commercial above, along with the 30-second and 15-second versions below!

Online forums have been buzzing with excitement as netizens share their reactions:

"Oh my god, I have a feeling that the full song is going to be amazing"
"This definitely has the spring season vibe"
"I can't wait for the full version"
"It seems to me that this sounds like the perfect B-side track"
"Please give us more...this is too short"
"Is this the chorus? This is too good"
"It's like a spring version of 'Hype Boy'...so good"
"Of course NewJeans would come out with the best songs..."
"It's so pretty to listen to this song with their hair flowing in the wind"
"The instrumental is daebak"

As announced, NewJeans will be making a comeback in May and June in Korea and Japan, respectively.

What are your thoughts on this track so far?