THEBLACKLABEL's artist Vince has unveiled the music video for "UUU," the title track from his seven-track EP '[The Drive].' This release follows his recent single "Get Out."

"UUU" is a dynamic and emotionally charged track featuring lyrics that explore the fine line between pleasure and pain. The song builds tension, leading to a climactic, rock-style, moving, and cinematic chorus. Vince collaborated with TEDDY in writing "UUU," and the track is produced by 24, known for their work on BLACKPINK's global hits. The music video, which is visually striking and atmospheric, showcases Vince's talents on the guitar and piano and includes a cameo from his labelmate, LØREN.

The EP '[The Drive]' marks Vince's emergence into the spotlight after his significant contributions as a songwriter and producer on various hits, including LISA's "MONEY," JISOO's "FLOWER," JENNIE's "YOU & ME," and BLACKPINK's "SHUT DOWN." He has also been instrumental in crafting songs for TAEYANG's last two albums, including "VIBE feat. Jimin of BTS" and JEON SOMI's "Fast Forward." Vince presents his artistic identity with this solo project, characterized by a distinctive mood and style.

'[The Drive]' is an assembly of tracks that Vince has been fine-tuning over the past three years, often testing their feel during his daily drives, hence crafting an album that resonates particularly well with the driving experience. The album weaves together various emotional threads and perspectives on love, showcasing Vince’s prowess in songwriting and production. '[The Drive]' goes beyond the literal concept of driving, delving into the metaphorical 'Drive' of one's ambitions and desires, offering listeners a glimpse into Vince’s personal aspirations through this EP.

Check out the music video for "UUU" above.