28

12

CF

In effort to boost the image of 'Ghana Chocolate' to a 'Premium' dessert, 'Lotte' brings on Jun Ji Hyun as brand's new model

AKP STAFF
Posted by Susan-Han Tuesday, December 27, 2022

'Lotte Confectionary' has brought on board actress Jun Ji Hyun as the newest endorsement model for its signature 'Ghana Chocolate'. 

According to 'Lotte', 'Ghana Chocolate' will be adopting a new, 'Premium' image and slogan in 2023 in an effort to upgrade its status to a 'Premium' dessert. 

Originally released in 1975, 'Ghana Chocolate' is most popular among female consumers in their twenties and thirties. With its 'Premium' upgrade in 2023, the confection aims to appeal to a broader range of consumers. 

Meanwhile, earlier in the spring, 'Lotte Confectionary' launched its pop-up store 'Ghana Chocolate House' in Seongsu-dong, inviting consumers to experience the new and upgraded image of 'Ghana Chocolate'.

  1. Jun Ji Hyun
10 12,640 Share 70% Upvoted
Rich text editor
     
    Jeneral_Kanina
    Jeneral_Kanina1,791 pts Tuesday, December 27, 2022 4
    Tuesday, December 27, 2022

    So they are spending money to pay Jun Ji Hyun to blind people eyes to the truth when they can actually use the money to help?

    A UNION SOLUTION TO CHILD LABOR IN GHANA COCOA: NEW VIDEO
    https://www.solidaritycenter.o...

    3 (+9 / -6)
    Share

    4 more replies

     
    srideout91
    srideout915,342 pts Tuesday, December 27, 2022 3
    Tuesday, December 27, 2022

    Ghana chocolate is very infamous for using child labor. For her to even promote that is disgusting. If you are celebrity you should really look into what you are promoting..

    2 (+7 / -5)
    Share

    3 more replies

    SHOW ALL COMMENTS

    allkpop in your Inbox

    THE TOP 10 STORIES DELIVERED DAILY
    2NE1, Park Bom
    Park Bom turns heads in LA boldly showing off her glamorous style and some skin in the sun
    3 hours ago      9,526
    Son Heung Min
    The two individuals accused of blackmailing Son Heung Min sent to prosecution
    5 hours ago      3,438
    misc.
    Former MBC anchor Baek Ji Yeon opens up about workplace bullying on ‘Radio Star’
    7 hours ago      4,006
    BLACKPINK, Rosé
    BLACKPINK's Rosé sparks dating rumors with Evan Mock amid frequent overseas visits
    4 hours ago      8,112
    OMEGA X
    Former company director 'A' forwarded to prosecution for molesting members of OMEGA X
    19 hours ago      4,834
    New Message
    Rich text editor

      SEND