Jeon So Mi is back with a new single! 

On August 2 KST, the solo artist came back with with her third single "DUMB DUMB," produced by hitmaker Teddy, who also collaborated with her on "What You Waiting For" and "Birthday." The single is a fun summer track with a surprise EDM-style twist at the chorus, showcasing Jeon So Mi's talents in both pop singing and sing-song rap style. The music video shows her attending a high school similar to one seen in a teen drama, where she sings to a football player who needs to stop being so 'DUMB DUMB' and step up in their relationship. 

Meanwhile, on the same day, Jeon So Mi will hold a comeback live through her official TikTok account at 8PM KST. Through her comeback live event, she will communicate with her global fans, introduce new songs, and talk about various topics, including the behind stories of her new album's production and music video filming.

Check out the full music video above!