Amorepacific announced on September 3 that its beauty brand Laneige has selected Lee Su Hyun of AKMU as its new domestic ambassador.
Alongside the appointment, the brand unveiled its latest product, the Lip Sleeping Mask Strawberry Shortcake, a new addition to Laneige’s best-selling lip care line.
Laneige explained that Lee Su Hyun’s captivating voice, genuine charm, and bright, positive energy align perfectly with the brand’s values.
Lee expressed her excitement, saying, “I’m truly happy to become Laneige’s domestic ambassador. Since I’ve always loved the brand, I look forward to the many activities ahead.”
The new product features a triple-layer formula, blending soft vanilla cake, sweet strawberry cream, and fresh strawberry scents to deliver a unique, delightful experience.
Laneige also revealed a pictorial featuring Lee Su Hyun, highlighting her bright, lovely charm and lively energy.
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