Rising girl group WITCHX has been selected as the new face of global fashion brand O’Neill for its latest summer campaign. The brand unveiled a vibrant pictorial showcasing the group’s five distinct charms in its new Summer Collection.

In the released images, WITCHX members exude refreshing energy and individuality. From sporty athleisure infused with surf-inspired elements to playful floral swingwear highlighting youthful charm, the group models a variety of looks while showing off their healthy and confident physiques.

A representative from O’Neill stated, “Following our previous campaign with the boy group The Wind, we’re excited to feature WITCHX in our summer collection. As a rookie group gaining attention, WITCHX brings a fresh energy to the brand, and we look forward to the synergy this collaboration will create.”

WITCHX made their debut in October last year with the single album 'BLALA'. The group is currently preparing for a comeback with a bold and powerful new track titled 'Run Baby Run', marking a striking contrast to their debut concept.