Rookie girl group ifeye has been selected as the newest model for global skincare brand Dr.Jart, marking their first-ever brand endorsement since debut.

The group will collaborate with Dr.Jart to promote its line of face mask products. That a group less than a month into their debut has landed a skincare modeling deal is considered a rare and noteworthy achievement, underscoring ifeye’s fresh image and strong growth potential.

With this, ifeye has not only made successful appearances on major music shows but is now expanding into fashion and beauty, further cementing their status as “a breakout rookie to watch in 2025.”

ifeye officially debuted on April 8 with their first EP ‘ERLU BLUE’, and began promotions with the title track "NERDY". The group quickly caught attention for their refreshing and vibrant energy.

Currently, ifeye is actively performing "NERDY" on various music shows and accelerating their global fanbase growth through diverse content and brand collaborations.

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