The movie IU Concert: 'The Winning,' capturing the dazzling 100th concert of IU, 'HEREH ENCORE: THE WINNING,' held at the Sangam World Cup Stadium, is set to hit theaters in the immersive SCREENX format. SCREENX, CGV’s signature multi-projection system, transforms IU’s concert experience into a visual spectacle, utilizing screens on three sides — front, left, and right — for a fully immersive viewing experience.

Audiences will enjoy powerful close-ups of IU pouring her energy into performances while being surrounded by the cheers, chants, and excitement of the crowd. This groundbreaking format brings the concert atmosphere to life, creating the sensation of being right there in the stadium. 

Particularly memorable moments, such as IU soaring across the Sangam Stadium grounds on a lift to connect closely with fans, will be vividly portrayed through the SCREENX experience. The film showcases IU’s dynamic interaction with her fans, capturing the spirit of the concert across the expansive three-screen format.

As the final chapter of IU’s first world tour in 2024, IU Concert: 'The Winning' introduces the SCREENX trailer, titled "I’ll Be the Audience."  The trailer features the song I’ll Be the Audience from IU’s mini album [The Winning], a heartfelt track that conveys IU’s deep affection for her fans. Upon its release, the song received overwhelming acclaim for its touching lyrics and dynamic melody.

The SCREENX trailer elevates the concert experience through drone footage, dynamic camera movements, and cinematic visuals, uniquely tailored to highlight the multi-screen format. 

It captures IU’s unparalleled vocals and music, immersing audiences in the vibrant energy and emotional depth of the concert. Sweeping drone shots of the massive outdoor venue, packed with fans, combined with stunning lighting and stage effects, bring the scale and atmosphere of the Sangam World Cup Stadium to life.

First-Week Event and Limited-Edition Perks

Adding to the excitement, a special first-week event has been announced, featuring exclusive SCREENX-only benefits. Fans can receive limited-edition posters and other collectibles, available on a first-come, first-served basis starting from the movie's release on January 24 until supplies last. 

The perks are designed to evoke cherished memories of the concert and captivate UAENA fans and general audiences alike. Details of the event are available on the CGV official website and mobile app.

IU Concert: 'The Winning' will be released in CGV theaters on January 24. Don't miss the chance to relive the magic of IU’s unforgettable 'HEREH ENCORE: THE WINNING' concert like never before.

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