Never would I have expected AI K-Pop idols to be a thing, but here we are. Artificial intelligence is steadily weaving its way into various aspects of the K-Pop industry, and now, even fan calls are feeling its presence.

Recently, ATINYs (fans of ATEEZ) were buzzing online following a tweet from MINIRECORD announcing a chance to win a fan call with the group. Naturally, fans eagerly checked the details, only to discover that the fan calls wouldn’t involve the actual members but rather AI-generated versions of them. This revelation caused frustration and backlash among fans, as many view these interactions as deeply personal and meaningful. Furthermore, entering such contests often requires significant financial investment, with fans spending large sums on albums and bulk orders just to improve their odds of winning a coveted spot in a fan call.

The practice of purchasing albums in bulk for fan call chances has long been a controversial topic in the K-Pop community, sparking debates about fairness and accessibility. Fans often spend exorbitant amounts of money to secure multiple entries into these lotteries, with some reportedly purchasing hundreds or even thousands of albums to improve their odds. This system has led to criticism for favoring wealthier fans who can afford to participate extensively, leaving others feeling excluded from opportunities to connect with their favorite idols. Many fans have voiced frustrations over perceived inequities, such as the same individuals winning repeatedly, prompting questions about the transparency and ethics of the selection process.

While AI-generated fan calls might seem like a solution to address logistical challenges and expand accessibility, they introduce an entirely new set of concerns. A key appeal of fan calls lies in their personal nature—fans treasure the opportunity to interact with their idols in real-time, even briefly, as it fosters a sense of connection and shared humanity. Replacing these experiences with AI simulations risks eroding the authenticity that makes these moments so meaningful. The emotional bond fans seek may feel diminished or even absent in an interaction with an AI version of their idol, as it lacks the spontaneity and individuality of live responses.

Fan calls originally gained widespread popularity during the pandemic as a creative way for fans to connect with their idols when in-person events and live performances were no longer possible. These virtual interactions quickly became a cherished opportunity for fans to experience a more personal side of their favorite stars, fostering a sense of intimacy and connection that traditional concerts and fan meetings couldn’t replicate. However, over time, the allure of fan calls has diminished for some, as concerns about fairness, commercialization, and awkward moments during interactions have come to the forefront.

Critics argue that fan calls have become less about genuine engagement and more about generating profit for entertainment companies. Many fans have pointed out the perceived unfairness of the selection process, with claims that certain individuals win repeatedly or that the system disproportionately favors those with the financial means to enter multiple times. Additionally, some idols have reportedly expressed discomfort during these calls, with fans suggesting that they should be given the option to decline interactions that feel inappropriate or uncomfortable. This has led to broader discussions within the community about whether fan calls, in their current format, truly benefit both fans and idols or if the system needs a significant overhaul—or even discontinuation altogether.

While AI idols like PLAVE have found surprising success and public acceptance, integrating AI into fan calls adds a layer of complexity that may not sit well with many fans. For most, fan calls are valuable because they offer an authentic, human connection, even if only for a brief moment. Replacing these with AI-generated interactions risks stripping away the intimacy and emotional resonance that fans seek. An AI version of an idol, no matter how advanced, cannot replicate the spontaneity, individuality, or mutual engagement of a real conversation. For many fans, this shift could make the experience feel impersonal, hollow, and ultimately unsatisfying.

Furthermore, AI fan calls could worsen existing frustrations about the cost of participation. Fans invest heavily for what they see as a rare opportunity to connect with their idols. Discovering the interaction was with an AI could leave them feeling disappointed and exploited. While AI has potential in entertainment, companies must consider whether it truly enhances the fan experience or risks alienating their audience.

As K-Pop explores new technologies, balancing innovation with authenticity is key. Companies must engage with fans to understand their expectations and ensure changes align with their values. Whether by improving the fairness and accessibility of traditional fan calls or finding ways to incorporate AI without sacrificing emotional connection, the future of these interactions must be carefully managed to maintain the trust and loyalty of fans.