Lee Jae hoon, who also serves as the CEO of his agency, has taken steps to assist those vulnerable to the climate crisis. Known for his consistent philanthropic efforts, Lee Jae Hoon has donated 100 million won (approximately $75,000 USD) to support underprivileged patients and has launched a YouTube channel to promote independent films.

Oxfam Korea, an international relief and development organization, is collaborating with Lee Jae Hoon, a public relations ambassador, on a special Naver Happy Bean funding project. Launching on the 25th, the ‘Water Tank Keyring’ funding aims to support the world’s poorest populations, who are most affected by climate change-induced disasters such as droughts, floods, and heat waves.

The ‘Water Tank Keyring’—offered as a funding reward—was inspired by Oxfam’s water tank trucks, which deliver clean water to relief sites. In 2016, Lee Jae Hoon visited a refugee camp in Tanzania, where he personally connected water pipes to tanks and helped install drinking water and sanitation facilities at an Oxfam relief site.

Eight years later, motivated to aid those still suffering in poor shelters amid the worsening climate crisis, Lee Jae Hoon designed the keyring himself. He drew inspiration from the children in Tanzania who played with toy trucks made from discarded materials. To minimize carbon emissions, the ‘Water Tank Keyring’ is made from leftover leather from clothes and bags instead of new materials.

Lee Jae Hoon remarked, “Water tank trucks that deliver clean water to people on the brink of life and death in droughts, floods, and conflicts are their only hope. This small keyring is not just a decoration but a symbol of our shared compassion to save lives.” He added, “I hope many people will make even small donations to help vulnerable groups secure essential water, food, and sanitation supplies.”

The donation campaign begins on the 25th and will last for about a month. Participants can contribute through Naver Happy Bean, and all funds raised will support global relief efforts for those impacted by the climate crisis.

As an Oxfam ambassador since 2015, Lee Jae Hoon became the first member of the Oxfam Honors Club, a group of high-value donors who contribute over 100 million won (approximately $75,000 USD). He has visited countries like the Philippines and Tanzania to directly participate in relief activities and continues to support vulnerable groups worldwide through initiatives such as the LOVE Challenge, donation walkathons, and visits to emergency relief warehouses.

Oxfam, established in Oxford, England, in 1942, is an international relief and development organization operating in around 80 countries. It provides water, sanitation, food aid, livelihood support, women’s protection, and education programs, while also collaborating with governments and international bodies to address the root causes of poverty.