K-pop idols have a significant impact on fashion brands due to their immense global influence and strong social media presence.

In the world of influencer marketing, Earned Media Value (EMV) is a key metric used to quantify the value of social media content by measuring engagements, such as how often a brand is mentioned and how much attention it garners on social media.

According to data from the influencer marketing platform Lefty, these are the top 5 male K-pop idols who has earned the most EMV since 2020.

1. BTS's V (Kim Taehyung)— $286M

2. ASTRO's Cha Eun Woo — $192M

3. Stray Kids' Felix — $81M 

4. EXO's Kai and Sehun — $62

5. BIGBANG's G-Dragon — $55M

EMV is essentially used to measure an influencer's impact on brand visibility and consumer interest, and these male K-pop idols are currently dominating the list.

Taehyung topped the list, with the majority of his EMV generated in just the 10 months leading up to his military enlistment, primarily due to his brand ambassadorship with CELINE.