The music video for BLACKPINK's song "As If It's Your Last" has surpassed 1.4 billion views.
According to YG Entertainment, the music video reached the 1.4 billion view mark at around 10:46 PM KST on September 14.
This achievement comes approximately 7 years and 3 months after its June 22, 2017 release, and just over a year after surpassing 1.3 billion views. With this, BLACKPINK now holds a total of five videos with over 1.4 billion views among their 46 total YouTube content releases. Previously, the music videos for "DDU-DU DDU-DU" (2.2 billion views), "Kill This Love" (2 billion views), "BOOMBAYAH" (1.7 billion views), and the choreography video for "How You Like That" (1.6 billion views) had achieved the same milestone.
Meanwhile, to commemorate, YG Entertainment released a poster celebrating the achievement via their official social media channels, captioning it with "BLINKs worldwide, thank you so much!" The poster can be seen below.
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