2024 is shaping up to be the year of incredible returns for second-generation K-pop idols! Fans are excited as groups like 2NE1 and former TVXQ member Kim Jae Joong making their much-anticipated comebacks, with performances on shows like "Inkigayo." Just when we thought we'd never see some of these legendary acts again, more announcements kept rolling in. Among all these exciting news, one comeback, in particular, has captured the attention of fans worldwide: B.A.P.

The former members of B.A.P reunited and made a comeback. The lineup includes Moon Jongup, Bang Yongguk, Jung Daehyun, and Yoo Youngjae. Since this announcement, there has been a lot of buzz on the internet, especially regarding the group’s iconic lightstick, known as ‘Matoki.’ This unique lightstick, featuring a neon-green bunny design, is short for “masked rabbit” and is inspired by the group’s bunny characters: Shishimato, Tatsmato, Kekemato, Jokomato, Dadamato, and Totornato.

What has really sparked discussions among netizens, particularly fans of fourth and fifth-generation idol groups, is the distinctive shape, design, and color of the Matoki lightstick. The reason? When you compare lightsticks from previous generations to those of current K-pop idols, the differences are quite striking.

Many fans are commenting on how the creativity in color and design seems to have diminished in today’s lightsticks, making them feel somewhat bland. In contrast, the lightsticks from earlier generations were fun, quirky, and truly captured the essence of the group they represented.

When you look at various lightsticks across generations, you can notice significant differences. Many fourth and fifth-generation lightsticks follow a common structure: they are often cone-shaped, colored in white or light silver, with a globe on top that encases the group’s name or a symbol representing the group. Examples include the lightsticks of IVE, BOYNEXTDOOR, Stray Kids, ENHYPEN, and aespa, which share a similar appearance and color palette.

Even when fans do see some variation, it’s often not far off from the standard designs mentioned earlier. Take NewJeans’s lightstick, for example. While its shape and two decals make it a bit different, its overall color and structure don’t deviate much from the norm. Similarly, the lightsticks of VERIVERY and TXT have a pop of color, but the design still adheres to the common style.

When you place these newer lightsticks side by side with those from second and third-generation idol groups, the older ones stand out as attention-grabbing and unique in style and design. 

For instance, BLACKPINK’s lightstick is literally a squeaky hammer. While it was initially mocked for its unconventional design, it has since become iconic, fitting perfectly with BLACKPINK’s concept. It’s distinct and easily recognizable, even from a distance. Another example is MAMAMOO’s lightstick, shaped like a Korean radish, which always brought a smile to fans' faces. Then there's Apink’s pink panda, GOT7’s ahgasae, and 2NE1’s second version of the heart with wings—all of which genuinely captured the image and brand of their respective groups.

And Bigbang's VIP light stick stands out as one of the most iconic in K-pop due to its unique design and strong representation of the group's identity. Shaped like a yellow crown, the light stick is instantly recognizable and perfectly symbolized Bigbang's royal "King" status in the industry. This distinct design captures the essence of the group. As one of the earliest and most creative light sticks, it set a high standard in the industry and became a trendsetter, influencing the design of light sticks for many groups that followed.

Given that these lightsticks often come with a hefty price tag, it would be great to see more effort and creativity invested in their design. A more thoughtful and unique design would not only make the lightsticks more visually appealing but also enhance their connection to the group they represent. This attention to detail would ensure that fans feel a deeper sense of pride and satisfaction in their purchase, making them feel that the cost is justified and that they are truly getting their money’s worth. Do you want to see more creativity in lightsticks?