To celebrate the release of her new song, Sunmi is launching 'Sunmi Gum.'

According to Sunmi's agency, Abyss Company, today (5th), Sunmi is releasing a collaborative product called 'Sunmi Gum' in partnership with Orion's Wow, to commemorate the launch of her new song 'Balloon in Love.'

'Sunmi Gum' is a collaboration product that incorporates Sunmi's photos and handwritten lyrics from the new song concept into the design of the existing Wow Gum Rainbow flavor. This collaboration was made possible because the colorful and vibrant image of 'Wow Rainbow' matches the lovely and bright charm of Sunmi's new song. The entire design of the product, box, and gum wrappers, as well as the fresh and sweet taste of Rainbow Gum, allows consumers to feel the atmosphere of Sunmi and her new song.

The product will be available at convenience stores nationwide from the beginning of this month, and a limited quantity will also be sold at Sunmi's pop-up store held from the 6th to the 15th at the South Atrium on the 1st floor of Hanam Starfield.

Sunmi is set to release her digital single 'Balloon in Love' on the 13th. This bright and cheerful song contrasts with her previous music and is expected to introduce a new 'Sunmi Pop' that will color early summer.

SEE ALSO: Sunmi continues to exude her alluring beauty in the new teaser photos for 'Balloon in Love'