NewJeans' Essential Premium CF and "Bubble Gum" earn praise for radiating the group's debut vibe

NewJeans is rising as one of the most popular girl groups in the K-pop industry, earning various commercial deals with numerous popular brands.

The latest commercial deal the girls landed was with Essential Premium shampoo in Japan. 

On April 7, the shampoo brand released the 60-second commercial featuring NewJeans showcasing the new shampoo collection. NewJeans' upcoming single "Bubble Gum" was used as the ad song, garnering much attention online.

Korean netizens love the latest commercial featuring NewJeans along with "Bubble Gum" for radiating the same vibe as when the group made their debut.

Netizens commented, "This ad is so fresh. It's very NewJeans-like," "I'm looking forward to the upcoming release. I like the refreshing track and the girls' hair and makeup too," "I like the new song. It's very city pop," "This is a commercial song and the song quality is so crazy good," "It's so fresh," "It gives off a very 'Attention' vibe when they first debuted," and "I'm so curious about the new song. I am already loving it."