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IVE reveal dynamic motion video for 'IVE Switch' with traditional visual elements

AKP STAFF
Posted by Janie-Reign Sunday, April 21, 2024

IVE has revealed a new 'Heya Motion' video for their upcoming comeback.

Excitement is reaching a fever pitch for IVE's highly anticipated release of their 2nd mini-album, 'IVE SWITCH'! In this mesmerizing video, an animated tiger bursts onto the screen in a lavish display of jade ornaments, set against a backdrop of a powerful melodic soundtrack. 

Netizens quickly pointed out that the concept hints at a Pan-Asian aesthetic, possibly weaving in traditional Korean visual elements, a notion reinforced by the album's design.

IVE's new album will be out on April 29 at 6 PM KST.

SEE ALSO: IVE featured on 7 unique covers for the March issue of 'Cosmopolitan'

  1. IVE
9 5,992 Share 65% Upvoted
 
SaulGoodman08
SaulGoodman083,013 pts Sunday, April 21, 2024 0
Sunday, April 21, 2024

The teaser sounds amazing im so excited for this album

11 (+12 / -1)
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pink_oracle
pink_oracle27,111 pts Sunday, April 21, 2024 0
Sunday, April 21, 2024

If that's the instrumental for Heya I'm excited, that track sounds bumping.

5 (+5 / -0)
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