55

29

News

IVE reveal dynamic motion video for 'IVE Switch' with traditional visual elements

AKP STAFF
Posted by Janie-Reign Sunday, April 21, 2024

IVE has revealed a new 'Heya Motion' video for their upcoming comeback.

Excitement is reaching a fever pitch for IVE's highly anticipated release of their 2nd mini-album, 'IVE SWITCH'! In this mesmerizing video, an animated tiger bursts onto the screen in a lavish display of jade ornaments, set against a backdrop of a powerful melodic soundtrack. 

Netizens quickly pointed out that the concept hints at a Pan-Asian aesthetic, possibly weaving in traditional Korean visual elements, a notion reinforced by the album's design.

IVE's new album will be out on April 29 at 6 PM KST.

SEE ALSO: IVE sells 10 million album copies across their discography on Hanteo

  1. IVE
9 6,018 Share 65% Upvoted
 
SaulGoodman08
SaulGoodman083,013 pts Sunday, April 21, 2024 0
Sunday, April 21, 2024

The teaser sounds amazing im so excited for this album

11 (+12 / -1)
Share
 
pink_oracle
pink_oracle27,111 pts Sunday, April 21, 2024 0
Sunday, April 21, 2024

If that's the instrumental for Heya I'm excited, that track sounds bumping.

5 (+5 / -0)
Share

SHOW ALL COMMENTS

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
misc.
EXCLUSIVE
[INTERVIEW] EL CAPITXN dives deep into the meaning behind his ‘WHO KILLED EL?’ tour and hints at his upcoming album
6 days ago      14,480
Limitless
Former 'Produce 101 Season 2' idol shares harrowing story of being assaulted while stopping drunk driving
5 hours ago      4,041
Byun Yo Han, Girls
Tiffany and Byun Yo Han quietly signals newlywed life on SNS
21 hours ago      23,039
misc.
Famous variety show producer indicted for sexual harassment of junior staff member
6 hours ago      4,067
Crayon Pop, ChoA
Former Crayon Pop member ChoA welcomes twin sons after overcoming cervical cancer
3 days ago      13,983
misc.
EXCLUSIVE
[INTERVIEW] EL CAPITXN dives deep into the meaning behind his ‘WHO KILLED EL?’ tour and hints at his upcoming album
6 days ago      14,480
P1Harmony
P1Harmony unveils first concept photos for 'UNIQUE'
2 minutes ago      37
SS501, Kim Kyu Jong, Kim Hyung Jun, Heo Young Saeng
SS501 unit FIVE O ONE to release 20th anniversary album
33 minutes ago      529
TREASURE
TREASURE teases return of self produced hit content 'Treasure Map'
1 hour ago      751
Kang Seung Yoon
KANG SEUNG YOON successfully concludes Korea leg of ‘PASSAGE #2’ tour
2 hours ago      748
misc.
EXCLUSIVE
[INTERVIEW] EL CAPITXN dives deep into the meaning behind his ‘WHO KILLED EL?’ tour and hints at his upcoming album
6 days ago      14,480
SF9, Taeyang
SF9's Taeyang begins military service after musical and fan engagement
5 hours ago      2,006
Limitless
Former 'Produce 101 Season 2' idol shares harrowing story of being assaulted while stopping drunk driving
5 hours ago      4,041
misc.
Famous variety show producer indicted for sexual harassment of junior staff member
6 hours ago      4,067
Park Ji Hoon
Park Ji Hoon thanks fans as 'The King's Warden' surpasses 9 million viewers
8 hours ago      2,013
New Message

SEND