55

29

News

IVE reveal dynamic motion video for 'IVE Switch' with traditional visual elements

AKP STAFF
Posted by Janie-Reign Sunday, April 21, 2024

IVE has revealed a new 'Heya Motion' video for their upcoming comeback.

Excitement is reaching a fever pitch for IVE's highly anticipated release of their 2nd mini-album, 'IVE SWITCH'! In this mesmerizing video, an animated tiger bursts onto the screen in a lavish display of jade ornaments, set against a backdrop of a powerful melodic soundtrack. 

Netizens quickly pointed out that the concept hints at a Pan-Asian aesthetic, possibly weaving in traditional Korean visual elements, a notion reinforced by the album's design.

IVE's new album will be out on April 29 at 6 PM KST.

SEE ALSO: IVE successfully wraps up promotions for 4th mini album ‘IVE SECRET’

  1. IVE
9 5,712 Share 65% Upvoted
 
SaulGoodman08
SaulGoodman083,013 pts Sunday, April 21, 2024 0
Sunday, April 21, 2024

The teaser sounds amazing im so excited for this album

11 (+12 / -1)
Share
 
pink_oracle
pink_oracle27,112 pts Sunday, April 21, 2024 0
Sunday, April 21, 2024

If that's the instrumental for Heya I'm excited, that track sounds bumping.

5 (+5 / -0)
Share

SHOW ALL COMMENTS

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
Kim Seon Ho, Suzy
Disney+ drama 'Delusion' fined 1 million KRW (about $730) for illegal waste dumping in Jeju
20 hours ago      8,974
misc.
'I'm Solo' contestant sues 30 individuals over false accusation of school violence
8 hours ago      3,080
misc.
Yoon Ji On apologizes after DUI incident, steps down from upcoming Channel A drama 'A Baby is Coming'
18 hours ago      7,658
Kang Ho Dong, Yeo Jin Goo
Yeo Jin Goo’s changed appearance sparks public interest
2 days ago      29,828
SHINee, Taemin
SHINee's Taemin unveils fiery music video teaser for 'Veil'
14 hours ago      8,442
Cha Eun Woo, Kang Ha Neul, Kim Young Kwang, Sunhwa
'First Ride' drops unpredictable character trailer featuring Kang Ha Neul, Cha Eun Woo, Kim Young Kwang, Kang Young Suk, & Han Sunhwa
22 minutes ago      374
Jisoo, BTS, IVE
IVE top K-Pop idol brand value rankings for September, dethroning BLACKPINK
1 hour ago      1,484
Lee Jae Wook, Shin Ye Eun
Lee Jae Wook & Shin Ye Eun to recount a love story between a doctor and a nurse in new Genie TV series
2 hours ago      1,308
Ahn Hyo Seop, BOYNEXTDOOR, Choo Young Woo, Baekhyun, Lee Soo Hyuk, Jungwoo, NMIXX, Yang Se Jong
'Esquire Korea' commemorates its 30th anniversary with 30 unique covers featuring Ahn Hyo Seop, Choo Young Woo, Baekhyun, & more
3 hours ago      1,225
Ock Joo Hyun, Kang Dong Won, Kim Wan Sun, Sung Si Kyung
Celebs including Kang Dong Won & Song Ga In suspected of promoting under 'unregistered' one-man entertainment agencies
3 hours ago      4,438
ILLIT
ILLIT to make their Korean comeback
5 hours ago      2,413
Bang Si Hyuk, Min Hee Jin
Netizens notice that no female executives of HYBE/Big Hit were ever given stock options
9 hours ago      6,714
Jisoo, BTS, IVE
IVE top K-Pop idol brand value rankings for September, dethroning BLACKPINK
1 hour ago      1,484
aespa
aespa takes 1st win for “Rich Man” on ‘Show Champion’
12 hours ago      2,342
SHINee, Taemin
SHINee's Taemin unveils fiery music video teaser for 'Veil'
14 hours ago      8,442
New Message

SEND