55

29

News
Posted by Janie-Reign Sunday, April 21, 2024

IVE reveal dynamic motion video for 'IVE Switch' with traditional visual elements

AKP STAFF

IVE has revealed a new 'Heya Motion' video for their upcoming comeback.

Excitement is reaching a fever pitch for IVE's highly anticipated release of their 2nd mini-album, 'IVE SWITCH'! In this mesmerizing video, an animated tiger bursts onto the screen in a lavish display of jade ornaments, set against a backdrop of a powerful melodic soundtrack. 

Netizens quickly pointed out that the concept hints at a Pan-Asian aesthetic, possibly weaving in traditional Korean visual elements, a notion reinforced by the album's design.

IVE's new album will be out on April 29 at 6 PM KST.

SEE ALSO: IVE’s ‘After Like’ MV surpasses 300 million views

Shop the story
IVE - THE 2nd EP [IVE SWITCH]
$25
  1. IVE
9 4,877 Share 65% Upvoted
 
SaulGoodman08
SaulGoodman083,018 pts Sunday, April 21, 2024 0
Sunday, April 21, 2024

The teaser sounds amazing im so excited for this album

11 (+12 / -1)
Share
 
pink_oracle
pink_oracle27,110 pts Sunday, April 21, 2024 0
Sunday, April 21, 2024

If that's the instrumental for Heya I'm excited, that track sounds bumping.

5 (+5 / -0)
Share

SHOW ALL COMMENTS

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
Cherry Bullet, Cignature, ALICE (ELRIS), FANATICS, fromis_9, Hash Tag, LIMELIGHT, Loossemble, misc., Nature, Queenz Eye, Weki Meki, 3YE
The long list of girl groups that disbanded this year
8 hours ago      10,337
Son Dam Bi
Son Dam Bi delights fans with new updates on her pregnancy journey
4 hours ago      3,169
misc.
Actor Park Min-jae passes away from sudden cardiac arrest
3 days ago      148,241
Buzz
Soldier bows in apology to citizens after exiting National Assembly building amid Martial Law Reversal
7 hours ago      8,745
Lee Da In, Lee Seung Gi
Actress Lee Da In shares glimpse of her daughter with Lee Seung Gi
6 hours ago      10,949
The Boyz
Fans side with IST Entertainment in The Boyz's ongoing trademark dispute, saying that IST's conditions are 'reasonable'
15 minutes ago      768
Ha Suk Jin, Chuu, Seungkwan, Kyuhyun
Kyuhyun & Chuu reportedly joining cast of Netflix original survival game series 'Devil's Plan 2'
1 hour ago      762
aespa, ENHYPEN, LE SSERAFIM, NCT, Stray Kids, TWICE, TXT
K-Pop acts claim 7 spots on TikTok's 'Top 10 Artists Global 2024'
2 hours ago      2,205
CIX, Wanna One, Bae Jin Young
Former Wanna One/CIX member Bae Jin Young to pursue solo career at AURA Entertainment
2 hours ago      1,746
BLACKPINK, Rosé
BLACKPINK Rosé's 1st full album 'Rosie', featuring the title track 'Toxic Til The End', drops on December 6
3 hours ago      1,330
Cherry Bullet, Cignature, ALICE (ELRIS), FANATICS, fromis_9, Hash Tag, LIMELIGHT, Loossemble, misc., Nature, Queenz Eye, Weki Meki, 3YE
The long list of girl groups that disbanded this year
8 hours ago      10,337
Buzz
Soldier bows in apology to citizens after exiting National Assembly building amid Martial Law Reversal
7 hours ago      8,745
aespa, ILLIT, IOI, ITZY, IVE, IZ*ONE, PRISTIN, tripleS, TWICE, Weeekly
Winners of ‘Best New Female Artist’ at the 'MAMA Awards' over the Past Decade
6 hours ago      4,469
Kim Woo Bin, Suzy
Kim Woo Bin and Suzy wrap up filming for the Netflix original series 'All Will Come True'
5 hours ago      2,119
Lee Da In, Lee Seung Gi
Actress Lee Da In shares glimpse of her daughter with Lee Seung Gi
6 hours ago      10,949
New Message

SEND