Recently, fans discovered that BoA had cleared her Instagram page, leaving only teaser photos of her upcoming single 'Emptiness.' Additionally, she unfollowed everyone except her late brother, Kwon Soon Hwon, who passed away in 2021 after battling cancer.
One fan who found BoA's new social media update shared the news on a popular online community while expressing their concern for the artist.
The fan explained, "BoA cleared all her following and her feed on her Instagram. She originally had over 260 people she followed and had over 1000 posts. But she deleted everything except her comeback teasers." The fan continued, "Also, her brother is the only one she's following and she unfollowed everyone. She recently deleted everything and I don't know why. Maybe she just wanted to organize her social media."
Other Korean netizens commented, "I think she did it for her comeback promo," "I guess if you're her fan, you would be worried. I just hope it was just for her comeback promotion," "I hope BoA is okay," "I think celebrities do this often? There was an actor who wiped everything on their social media account but it's not all back to normal. So, she could've done this as a promo for her comeback," "I think fans would be surprised if this is the first time she did this in 12 years," "I think she archived it," and "Maybe she just felt like doing it."
Most likely for promo tons of artists clear their instagram page and start posting teasers