Seventeen, RIIZE, and The Boyz were the top 3 K-Pop boy groups in terms of brand value rankings for February, 2024. 

Brand value rankings, published monthly by the Korea Brand Reputation Research Institute, evaluates consumer trends through big data analysis by measuring criteria such as consumer participation, media activity, communication, and community activity. 

For the month of February, the #1 K-Pop boy group in terms of brand value ranking, according to big data analysis, was Seventeen with 5,896,081 points. Rookie boy group RIIZE followed behind in second place with 4,255,165 points, climbing up two spots from last month's rankings, while third place went to The Boyz with 3,263,313 points. 

​

Here are the top 30 K-Pop boy groups in terms of brand value rankings for this month: Seventeen, RIIZE, The Boyz, BTS, NCT, EXO, Super Junior, Stray Kids, ZEROBASEONE, BTOB, SHINee, B1A4, ENHYPEN, INFINITE, TVXQ, ASTRO, MONSTA X, TREASURE, ATEEZ, Pentagon, WINNER, TOMORROW x TOGETHER, Wanna One, VIXX, 2PM, SF9, BOYNEXTDOOR, CRAVITY, GOT7, and Highlight.