IU unveiled the tracklist for her sixth mini album "The Winning" through her official channels, generating excitement among fans with a unique presentation mimicking an online shopping haul. 

The video revealed five tracks, including double title songs "Shopper" and "Holecene", along with "Shh..", "Love wins all", and "I stan U", each accompanied by representative images. The video concludes with a snippet of IU's clear voice singing, "Oh I want all I must have all, all", captivating listeners with the brief tease.

IU has heavily invested her efforts into this mini album, taking a hands-on approach in both production and songwriting. The title track "Shopper" sees IU collaborating with her long-time musical partner, composer Lee Jong-hoon, known for working on mega-hits like "Leon", "Twenty-three", and "Bbibbi", with composer Lee Chae-kyu also joining the project. Another title track, "Holecene", highlights IU’s involvement in both composition and lyrics, drawing significant attention.

IU has personally written the lyrics for all the songs on the album, raising anticipation for her signature lyrical style. Additionally, talented musicians Hong So-jin, Seo Dong-hwan, Zee, and Kim Hee-won have joined forces to enhance the album's quality. Notably, the third track "Shh.." features NewJeans member Hyein and Rollercoaster’s vocalist and singer-songwriter Jo Won-sun, with a special narration marked by a question mark, sparking curiosity.

IU is set to release all tracks from "The Winning" on February 20th at 6 PM KST through various music sites, marking another highly anticipated return of the music powerhouse.