Kim Taehyung, aka V from BTS, showcased his influence in his latest brand endorsement.

In December 2023, Taehyung was announced as the new model for 'Compose Coffee,' one of South Korea's largest coffee franchises. Posters of his handsome face were soon displayed in over 2,400+ franchise stores across the country.

An official from 'Compose Coffee' stated, “We are delighted to collaborate with a global artist who is loved worldwide regardless of gender or age. Through synergy with the ‘21st-century pop icon’ BTS V, Compose Coffee anticipates even greater growth next year. This collaboration marks a significant step forward.”

K-media recently reported that 'Compose Coffee' has surpassed 10 million cumulative subscribers on its app, aided by Taehyung's influence.

Before Taehyung became the brand's new face, the app had fewer than 9.3 million users. However, as of January 1st, this figure has surged to nearly 12 million users.

In just 10 days, from December 23 to January 1, there has been a remarkable increase of 2.6 million users.

An official from 'Compose Coffee' stated, “We are delighted that our app, introduced to enhance customer convenience, is receiving love. We will continue to strive to satisfy customers with various benefits and services that align with their evolving needs in this changing era.”

On a post on theQoo about the article, Korean netizens were blown away by Taehyung's influence and commented: 

"Not 260,000 but 2.6 million?????"
"Wow, the model effect is awesome."
"2.6 million people? V is certainly next level."
"Awesome advertising effect!"
"I only know about this brand because of V."
"The scale is also different."
"As expected, Taehyung’s V effect is amazing."
"From now on, I’m going to be a loyal customer…"
"Oh, the model effect is clear."
"This is the first time that I heard they got an app. Guess I’m going to be a part of those 2.6 million people…"

Meanwhile, Compose Coffee shops have surged in popularity among fans and the younger demographic, with numerous enthusiasts sharing photos from their visits. 

Several store owners have garnered attention for adorning their shops with an array of Taehyung pictures.