BLACKPINK's Jennie has taken a bold step into the realm of entrepreneurship by creating her own label and discussions about Jennie's latest venture are dominating online communities. 

While Jennie has yet to confirm the news, many media outlets reported that Jennie has founded her personal label ODDATELIER this past November. A website for the alleged label, which is currently down due to a spike in visitors, states, "OA, which stands for ODDATELIER, is a space that aims to create new things that attract attention in a different way from what is usual or expected. It is a label founded by artist Jennie in November 2023."

The website also listed Jennie's dog as its artist other than Jennie herself. 

As there are multiple trademark rights registered under the company's name and logo, netizens started talking about Jennie's entrepreneurial venture.

Some of the comments are: "Oh, so she indeed didn't renew her individual contract with YG."

"Wow, Jennie is so iconic."

"I can't wait for Jennie's solo album."

"I love this. If she keeps her group promotions under YG and has her individual activities elsewhere, there won't be any long hiatus, hopefully."

"I'm really hoping this isn't another label under YG."

"I'm looking forward to this"

What do you think?