NewJeans, one of the most popular girl groups in the K-pop industry, recently found themselves at the center of discussion as K-netizens voiced their disappointment over the group's departure from the 'girl-next-door' charm and natural aesthetics that defined their initial debut.

When NewJeans burst onto the K-pop scene with their debut, they garnered attention not only for their musical talents but also for their refreshingly natural appearance. Embracing minimal makeup and a laid-back style, the group resonated with fans who appreciated the authenticity and simplicity that set them apart in an industry often dominated by elaborate and over-the-top visuals.

One netizen began the topic of discussion by pointing out that the members' makeup is becoming heavier and diverting from their initial natural look.

The netizen explained, "One of the reasons NewJeans exploded as soon as they debuted was because their songs were good, the girls were pretty, the concept was fresh, and one of the biggest reasons is because they were so natural/organic, no? At times, I feel their styling is way too excessive these days. NewJeans are naturally pretty and they're still so young so I think they're beautiful enough without extravagantly dolling up."

Other netizens joined the conversation and commented, "I'm a NewJeans fan but I agree with this. They're pretty with the natural look but I don't know why they're being styled to look like 2NE1 these days," "I agree with this post. I agree that NewJeans' 'Attention' and 'Hype Boy' were high-quality songs but they stood out because of their fresh concept that fit teenage girls. I wish they could return to their unadorned natural beauty that was so charming. After all, it seems like there are no other groups who are doing similar concepts," "Their styling changed so much that I wonder if Min Hee Jin is no longer managing them lol," and "I wish they go back to their 'Attention' days."