MEMI is a singer-songwriter based in Seoul, South Korea, who is known for her previous single releases such as "Guitar Pick" and "Thin Lips Club," as well as her role as guitarist on Korean indie rock band 24HOURS.

Her new single, "NY(f)C" was inspired by her recent trip to New York City, where it rained heavily almost everyday. Feeling annoyed by the weather, but at the same time in awe of the city, MEMI decided to write this track to convey her feelings and experiences while traveling in New York.

In "NY(f)C," MEMI showcases her guitar skills and leaves her singing to a minimum as compared to her previous tracks, pointing to her roots as an experienced guitarist that many of her followers know her for.