The '2023 MAMA Awards' concluded its two-day extravaganza at the renowned Tokyo Dome in Japan on November 28 and 29, KST, marking another milestone in the award show's history.

Broadcast live across various streaming platforms, including YouTube, the 2023 MAMA Awards reached a global audience. Despite its broad dissemination, observant Korean netizens noted a discernible decrease in worldwide viewership compared to previous years.

A netizen shared in a popular online community a screenshot of the YouTube stream exposing that the live broadcast of the show had garnered fewer than 40,000 live viewers.

Korean netizens joined the conversation and gave their opinions as to why the 2023 MAMA Awards had such few viewers. Many speculated that the viewership was low due to the lack of artist lineup compared to last year's.

Online users commented, "I didn't even know MAMA took place," "If at least one BTS member appeared, they would had at least 1 million viewers," "The gap (in viewer number) between when BTS appears and doesn't is so big," "When BTS and third generation idols appeared, there were so many more viewers," "There were no notable stars on the show," "Was it really only 40,000?" "My bias group appeared but I didn't tune in either. They post videos of it later anyway, so," "I feel like Twitch would have more viewers," and "I think this year's artist lineup was really weak."