On November 15, Melon, the music platform of Kakao Entertainment (led by CEOs Lee Jin-soo and Kim Sung-soo), announced the third lineup of performers for the 'MMA2023 (MELON MUSIC AWARDS).' This lineup includes popular girl groups aespa, IVE, NewJeans, STAYC, and KISS OF LIFE, setting the stage for an exciting event.

aespa, known for their hit 'Spicy' from their third mini-album 'MY WORLD,' achieved over 1 million streams within 24 hours of release, earning a spot in Melon's 'Millions Album' hall of fame. Their new song 'Drama' is also expected to set records, heightening expectations for their performance at MMA2023.

IVE, who swept four awards at last year’s MMA2022, including Best Song of the Year and Best New Artist, returns to MMA2023 after a successful year. Their first full album 'I’ve IVE' and first mini-album 'I’VE MINE' have also made it to Melon's 'Millions Album' list, with hits like 'I AM,' 'Kitsch,' and 'Baddie' topping the charts.

NewJeans, who claimed two awards at MMA2022 as rookie artists, is set to showcase their growth this year at MMA2023. Their songs 'OMG' and 'Get Up' have both been tearing up the charts and the latest hits like 'Super Shy' and 'ETA' have topped Melon's charts.

STAYC, who won the Global Rising Artist Award at MMA2022, has been elevating their global presence, including their first world tour 'TEENFRESH.' They plan to bring a special performance to MMA2023, following a busy year with hits like 'Teddy Bear' and 'Bubble.'

KISS OF LIFE, having debuted in July, has quickly risen to fame with their unique vibe in songs like 'Shhh' and their latest release 'Bad News.' Their anticipated performance at MMA2023 is drawing global attention as they continue to show their potential as the next big thing in K-pop.

The announcement of these top girl groups participating in MMA2023, a premier music awards ceremony and festival, has heightened expectations for a diverse and vibrant showcase of performances.

MMA2023, sponsored by KakaoBank, will be held on December 2 at 5 PM at the Incheon Inspire Arena, South Korea’s first K-POP specialized arena. The event will be live-streamed on the Melon app/web and Wavve app/TV app in Korea. In Japan, it will be available on ABEMA, and for the rest of the world, live streaming will be provided through the Beyond LIVE platform.