Chairman Han Se Min, former CEO of SM Entertainment, announced the launch of TITAN CONTENTS on November 29 KST. TITAN has collaborated extensively with many K-pop artists, including TVXQ, Girls' Generation, Super Junior, EXO, The Boyz, TWICE, ITZY, and Seventeen, and has grown K-pop into a global cultural phenomenon. It was established in the United States at the end of April by four founding members, including Leah Kim and Lee Gyeom.

TITAN, the world's first K-pop company established in the United States, has headquarters and studio in Los Angeles and an office and studio in Seoul with the goal of creating global artists who connect the East and West based in the United States. TITAN plans to maximize opportunities in the rapidly growing global market by developing world-class K-pop artists and content, and plans to expand its scope to global festivals and various brands in the future. TITAN also combines traditional K-pop business models and content with technologies such as Web3, Metaverse, and AI to pioneer a new era in the music and entertainment fields and provide new fan experiences.

Chairman of the board Han Se Min compared TITAN's founders to "K-pop's Avengers who joined forces to redefine the global K-POP industry and create innovation," and added, "TITAN's founders and executives have produced world-class superstars. They have played a key role in making K-pop a global lifestyle and creating a passionate global fandom. We are a company where artists grow together with the company, puts global fans first, and puts music at the center. We will create the best global company that innovates the industry."