NewJeans has undeniably been making a significant impact in the music industry ever since their debut. Their emergence into the limelight was startling and unprecedented, with their striking debut track "Attention" being released without any forewarning or promotional teasers.
Since then, the girls have been rising as one of the hottest 4th generation girl groups, landing various advertisement deals. All members of NewJeans were even selected to be ambassadors for the most renowned luxury brands.
Since their thrilling debut, the girls have swiftly climbed the ranks in the realm of 4th generation girl groups. Their unique blend of captivating melodies and electrifying performances have garnered an extensive fan base and propelled them to be the new blue chip of the advertisement industry. Various prestigious advertisement deals have generously flowed their way, further solidifying their place in the industry. Moreover, each member of NewJeans has been chosen as an ambassador for some of the world’s most renowned luxury brands.
Despite being industry newcomers, since debuting only a year and a half ago, they have consistently broken barriers and surpassed expectations.
Many of their songs have surpassed an impressive number of streams as well. "Attention," the smash hit from NewJeans' debut album, has reached an outstanding 300 million streams. Similarly, "ETA," the title song from 'Get Up,' NewJeans' second mini album, had amassed over 100.75 million streams by October 9 KST.
NewJeans are already recognized and given numerous Rookie of the Year Awards on different music award shows. Now, K-netizens are hoping the girls are given a Daesang.
K-netizens commented in a popular online community, "I understand Seventeen receiving it but I hope NewJeans would get Daesang this year," "I hope they win a Daesang too," "I don't think they would be able to win if they're against a big male idol group with massive fandom," "They will receive one!" "I think they might be able to get it on Melon Music Awards or MAMA," "I think they would at least get one," and "I think Melon Music would definitely give them a Daesang."
Respect to all the artists, but I don't think anyone has really come close to having the impact in Kpop that NewJeans has had over the last year. They've had a special year.