The meteoric rise of the 4th generation K-pop girl group, NewJeans, has landed them at center stage as one of the top blue chips of the advertising industry. Shortly after their debut, these girls have been actively selected to become brand ambassadors for various luxury brands.

Their talent was recognized by Apple, who elected NewJeans as an endorser for their iPhone. This partnership has continued in a wide range of campaigns, and the girl group even used the iPhone 14 Pro to fully film their "ETA" music video, showcasing not only their musical prowess but also the top-notch capabilities of the device.

Recently, Apple released its brand-new iPhone Pro 15, and who better to introduce this new generation device to the world than the powerful 4th generation K-pop group - NewJeans? SK Telecom has decided to feature them in the iPhone 15 launch campaign, and it reflects the incredible connections these girls have made within the industry, affirming the position of NewJeans as the fresh faces of tech advertising.

After the ad's release on October 5, fans and netizens quickly took to online communities to praise the girls and their visuals in the ad. Netizens commented, "So pretty," "Is this newly filmed?" "They are so gorgeous," "They seem like they grew a bit," "I think they filmed something else with the iPhone," "yes, this was just uploaded," "They filmed their music video with iPhone Pro 14 last year," "I think it would be really cute if iPhone collaborates with Tokki," "I love their visuals," and "I like how their center member always changes."