Netizens are surprised by how IVE's new song is doing in the music charts.
On an online forum, netizens discussed IVE's latest title song "Off The Record" from their upcoming 1st full-length album, 'I've MINE.' According to the netizens, the new song surprisingly struggled to enter Melon's Top 100 chart upon its release on October 6. The song then witnessed a marginal rise in ranking to #92 around 8 AM PST on the following day, much to the netizens' bewilderment.
The song also managed to garner about 69,000 users on the streaming platform, a figure that was allegedly an unexpected outcome in comparison to previous 4th-generation girl group title songs. Many placed the song's sluggish performance on its release time, asserting that its release time of 1 PM on a Friday resulted in fewer streamers. Some are also waiting for IVE's next title song, "Baddie," to make a more substantial impact.
Meanwhile, some are scrutinizing the song's quality, remarking that it "has the feel of a pre-release track rather than a title song." Others who were in agreement also shared that the song "isn't the kind of musical style that the general public wants to see from IVE."
Consideration is also being given to the song's relative lack of impact in the international arena, especially since "Off The Record" appeared to be targeting international listeners yet failed to make its mark on the Spotify Global chart.
Currently, "Off The Record" is sitting at position #61 on Melon's Top 100, joining IVE's previous hits and their other new song "Either Way" in the chart. The reactions from netizens are varied.
Reactions include:
"It's the godforsaken 1 PM on a Friday. I mean, who does that"
"I wonder why it's doing so bad in the international charts as well"
"They made a comeback but I feel like there is so little buzz around them"
"Well, there are still a few days left until the real comeback"
"Whether it's a pre-release or a title track, the song doesn't have much of an impact the way I see it"
"Isn't the upcoming song the real title song?"
"Oh wow, it's struggling"
"I don't think people are talking about IVE as much this time around..."
"Don't tell me they are already going downhill"
"Wow...it's scary"
"Didn't people expect this though?"
"Why does it feel like it's already flopping"
"Yeah, it's the 1 PM"
"I think once they officially make the comeback on music programs, the songs will do better"
"I'm still shocked since they were literally topping things everywhere"
"I didn't even know that the song had come out"
What are your thoughts?
That's the problem with viral songs, they play everywhere and "everyone" knows them, but they don't create a strong fanbase, not to mention that a change in concept/style also leads to this. This will probably happen to many groups in this new generation. Momentary music generates momentary results
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