Kim Taehyung, aka V of BTS, displays his global influence with his recent tourism campaign.
As the biggest superstars of South Korea, BTS has actively served as Honorary Tourism Ambassadors for Seoul for seven consecutive years since 2017.
What is noteworthy this year is that Taehyung has been chosen by Seoul City as the sole model for Seoul Tourism. He is the face of the 'Seoul Edition '23' global campaign, promoting the charm of Seoul to the world.
Gil Ki-yeon, CEO of the Seoul Tourism Organization, stated, "While we have promoted Seoul as a single tourist destination in the past, this Seoul Edition campaign represents the rapidly changing city 'Seoul' as a limited edition item (Seoul Edition) and strongly conveys the message that you should come to Seoul right now."
He added, "Through this Seoul Edition campaign introduced by V, we will share with people around the world the unique retro charm of Seoul and the contrasting allure of nature within the city, reminding them of why they should visit Seoul immediately."
Promotional videos were released, presenting Seoul from two distinct perspectives: 'New Tradition' captures the city’s unique blend of the retro and the modern, while 'Nature in the City' explores the abundant green spaces nestled within the metropolis.
Taehyung's handsome face appears, wearing a flashy outfit and narrating in a soft, deep voice. He introduces a Seoul that seamlessly combines tradition and modernity and encourages viewers to come and visit.
The campaign videos are being promoted worldwide through influential outdoor media in six major overseas cities, including Times Square in New York, Tokyo in Japan, Bangkok in Thailand, Taipei in Taiwan, and Shanghai in China.
Taehyung's promotional videos were also broadcast on major global TV channels, such as CNN and NBC, exposing them to the entire world, including the United States, Europe, and Asia. Additionally, the campaign has been spread through well-known media outlets like The New York Times.
Global fans participated in the promotion by going to the locations were Taehyung's billboard ads are being broadcasted and sharing photos and videos using the '#SelfiewithV' hashtag.
The Seoul Tourism Organization's intention to introduce Seoul's various charms in line with current trends to the global MZ generation is achieving maximum promotional effect with Taehyung as the face of the campaign, who known as the 'K-pop representative visual' and one of 'Generation Z's 'It Boys.'
SHARE
I hope to see all of these promotion materials in my country