After Big Bang's G-Dragon was entangled in drug-related charges, it inevitably took a toll on his advertisement commitments. Subsequently, on October 26, BMW Korea took decisive action by making their promotional videos featuring G-Dragon as a model, private on their YouTube channels.
Chanel has not removed G-Dragon's promotional videos from their official channel, as he has been their ambassador for a long time. However, they have stated their awareness of G-Dragon's drug-related case.
Engaging closely with Chanel, G-Dragon attended their 2023-24 Cruise Show in May. Moreover, he also held the responsibility of being a promotional ambassador for BMW Korea's newest campaign, 'New XM.' The repercussions of G-Dragon's charges are clearly visible in the actions of these high-profile brands.
Given the circumstances, the impact of these charges will likely translate into significant professional setbacks for G-Dragon.
His image may take a hit, along with potential legal consequences, leading to further repercussions in his lucrative endorsement career. As the situation develops, fans and the industry await further clarification.
Meanwhile, the Incheon Metropolitan Police Agency's Drug Crime Investigation Unit announced that G-Dragon is under investigation for violating the Drug Control Act on October 25. G-Dragon had previously received a suspended sentence for marijuana use in 2011.
That's the thing with endorsements, it's a 24/7 kind of job. I shudder to think the amount of financial penalties these brands will charge GD for this if they choose to drop him...
2 more replies