BLACKPINK's Rose announced as the newest global brand ambassador of RIMOWA

BLACKPINK's Rose has once again won the heart of another luxury brand, adding another ambassadorship under her belt.

On September 8, it was announced that the global idol has become the newest global ambassador for the luxury travel bag brand RIMOWA.

Just a day before, Rose appeared at RIMOWA's 125th-anniversary exhibition opening party in New York. On this day, Rose took part in the "Seit 1898" exhibition opening party ribbon-cutting ceremony alongside RIMOWA CEO Hugues Bonnet-Masimbert.

Following the event, the luxury travel bag brand unveiled the newest campaign featuring Rose.

In the short, powerful clip, Rose is seen packing her bags to embark on a new journey. She shares the phrase, "Home isn't where we've been. It's where we're going," making an impact in line with the brand's image.

Meanwhile, Rose now has four global campaigns at the same time - Saint Laurent, Tiffany & Co., Sulwhasoo, and RIMOWA.

Korean netizens have become impressed and commented, "RIMOWA lineup is really impressive, but what's even more impressive is that all of Rose's ambassadorship are global campaigns. This is a huge success," "It fits so well with her ambiance," "The lineup campaigns she has is so crazy - Saint Laurent, Tiffany, Sulwhasoo, and RIMOWA," "I feel like Rose does her work quietly and expands her influence quietly," "This is so amazing," "After Rose's campaign was uploaded, the bags are already being sold out," and "She is so awesome," "