3rd generation boy groups continued their stable reign in terms of brand power. 

From July 12 through August 12, 2023, the Korea Brand Reputation Research Institute analyzed big data of currently promoting K-Pop boy groups in areas including consumer participation, media activity, communication, community activity, etc, in order to determine each brand's overall value. 

Based on the Institute's analysis results, the #1 spot once again went to boy group BTS with a total of 6,543,983 brand points for this past month. 2nd place went to Seventeen with 4,944,749 points total, while 3rd place went to EXO with 4,572,081 points. Notably, the 2.5 generation boy group INFINITE rose to 4th place for this month with a total of 3,480,732 brand points in light of their successful group comeback with '13egin'.

Here are the top 30 K-Pop boy groups in terms of brand power for the month of August: BTS, Seventeen, EXO, INFINITE, ZEROBASEONE, NCT, The Boyz, Stray Kids, SHINee, MONSTA X, BTOB, 2PM, ENHYPEN, TREASURE, Super Junior, ASTRO, TEEN TOP, WINNER, ATEEZ, TOMORROW x TOGETHER, Wanna One, TVXQ, Pentagon, Golden Child, VIXX, Big Bang, ONF, BOYNEXTDOOR, Shinhwa, and GOT7.