The production team of JTBC's Saturday and Sunday drama 'King the Land' issued a second apology on July 10 regarding the controversy surrounding the culturally insensitive portrayal of an Arab character.

Following the broadcast of 'King the Land,' which featured two episodes involving the Arab prince Samir on July 8 and 9, the character was portrayed as a 'promiscuous' individual who indulges in drinking and women. This portrayal received criticism from Arab viewers, who accused the show of disrespecting Arab culture.

In response to the escalating controversy, the production team initially stated that the drama's characters, regions, and place names were entirely fictitious, without any intention to depict princes from a specific country. However, this statement only intensified viewers' dissatisfaction, leading the production team to release a second statement.

In the second apology, 'King the Land' emphasized that the characters, regions, place names, and other elements depicted in the drama are fictional and clarified that there was no intention to ridicule or distort any specific culture. The team assured viewers that they would approach future production with greater care.

Nevertheless, Korean netizens criticized the lack of regret in the production team's apology and pointed out that they have not made a proper apology. Netizens commented, "This is not an apology," "The level of their apology...is just..." "I'm not going to watch this drama anymore," "They need to apologize better," "They didn't even say sorry," "Wow, they haven't apologized even with their second statement. I'm not going to watch this drama anymore," "fictitious? that's ridiculous," "They should have just said they were ignorant and should have just apologized," "Is it hard to say sorry?" and "Where is the apology?"