Recently, astute netizens spotted resemblances in the artistic direction, styling, and vibe of NewJeans' and Red Velvet's promotional material, such as pictorials and concept photos.

The discovery started discussions on online community platforms, with fans sharing side-by-side comparisons and pointing out the similarities between the two groups.

Many of these netizens have found that the common thread between these popular girl groups is the involvement of the renowned producer Min Hee Jin in both groups.

Min Hee Jin, known for her exceptional visual direction and group concept development talent, has played a pivotal role in shaping the image and success of various K-pop acts. As the former creative director of SM Entertainment, she left an indelible mark on groups such as BoA, TVXQ, Super Junior, Girls' Generation, SHINee, f(x), EXO, and more. But netizens see the closest resemblance between NewJeans and Red Velvet.

Now, leading her own agency ADOR, Min Hee Jin, has continued to showcase her expertise in producing captivating visuals and innovative concepts through NewJeans.

One netizen who created the online discussion wrote, "Maybe it's because it's the same producer...

The position setup is similar too. 

All the way on the left = visual member: Irene, Haerin. 

Next to them is sub-visual member = Joy, Danielle

The member laying down is a skilled member = Seulgi, Hanni

Talent members = Hyein, Wendy

Pretty but doesn't have skill member is all the way to the right = Yeri, Minji."

This sparked a debate in the popular online community where netizens commented, "I think she uses similar colors too...when I look at NewJeans, it seems like Min Hee Jin is doing all the concepts she wasn't able to do with f(x) and Red Velvet when she was in SM," "The member layout is far-fetched," "I don't mind that Min Hee Jin is recreating the concepts she used to do at SM," "I like how NewJeans gives off a little bit of the SM vibe," "The vibe they have is similar. It's like Red Velvet + f(x)," and "Maybe it's because they have the same producers."