82

46

News
Posted by Germaine-Jay Tuesday, July 4, 2023

IVE to team up with Pepsi for new track 'I Want'

AKP STAFF

IVE are teaming up with Pepsi for a new track!

On July 4, Pepsi and Starship Entertainment dropped the concept photos for the newest '2023 Pepsi Campaign' song, "I Want". IVE have been a Pepsi brand ambassador since the beginning of this year, and they'll be the artists behind the new track.

The concept photos feature Yujin posing in front of refrigerators filled with Pepsi drinks, Rei holding a Pepsi Zero Sugar, and Gaeul scanning a Pepsi. Yujin was previously a Pepsi brand ambassador in 2021, while Wonyoung and Leeseo represented the brand last year. "I Want" will be the first time all 6 IVE members are promoting the beverage brand.

IVE's "I Want" drops on July 13 KST. 
 

Shop the story
IVE - THE 2nd EP [IVE SWITCH]
$25
  1. IVE
17 13,690 Share 64% Upvoted
 
tyger11
tyger117,150 pts Tuesday, July 4, 2023 0
Tuesday, July 4, 2023

I hope they do a full MV like 2NE1 and NewJeans did.

9 (+9 / -0)
Share
 
Hyungshi
Hyungshi4,042 pts Tuesday, July 4, 2023 1
Tuesday, July 4, 2023

PEPSI & STARSHIP always did great tracks, expecting another good one...

7 (+7 / -0)
Share

1 more reply

SHOW ALL COMMENTS

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
Buzz
Controversial streamer Johnny Somali banned from leaving South Korea amid police probe
16 hours ago      14,727
misc.
'Culinary Class Wars' chef Triple Star absent from his own restaurant amid controversy
17 hours ago      11,160
misc.
'Culinary Class Wars' chef Triple Star faces new embezzlement allegations
20 hours ago      15,924
Buzz
A Paris Saint-Germain F.C. fan permanently banned by the club for racist remarks toward Lee Kang In
14 hours ago      5,011
BTS, V, Jungkook, Jin, RM (Rap Monster), DONGKIZ (DKZ), iKON, Bobby, B.I, ITZY, MONSTA X, Shownu, NiziU, Seventeen, Stray Kids, Hyunjin, The Boyz, TO1 (TOO), TWICE
'HYBE Music Industry Trend Report' evaluates MONSTA X & iKON's 'decline', viral issues surrounding The Boyz & Stray Kids
9 hours ago      12,647
Weki Meki, Kim Do Yeon
Kim Do Yeon sheds tears opening up about Weki Meki's disbandment
1 minute ago      0
VANNER
VANNER reveal 'Automatic' performance MV
1 hour ago      325
ODD YOUTH
ODD YOUTH piece together a puzzle in 'Best Friendz' live MV
2 hours ago      422
BLACKPINK, Rosé
BLACKPINK's Rose & Bruno Mars win #1 + Performances from November 2nd 'Show! Music Core'!
3 hours ago      1,683
TXT, Hueningkai
BIGHIT MUSIC updates fans on TXT Hueningkai's health after he leaves concert
4 hours ago      3,585
BTS, V, Jungkook, Jin, RM (Rap Monster), DONGKIZ (DKZ), iKON, Bobby, B.I, ITZY, MONSTA X, Shownu, NiziU, Seventeen, Stray Kids, Hyunjin, The Boyz, TO1 (TOO), TWICE
'HYBE Music Industry Trend Report' evaluates MONSTA X & iKON's 'decline', viral issues surrounding The Boyz & Stray Kids
9 hours ago      12,647
Bang Si Hyuk, misc.
Individual suspected of being a HYBE employee exposes more of the 'Industry Trend Report', warning that the reports are actually used by HYBE for 'inverse viral marketing'
12 hours ago      11,085
(Jay B) JB
Jay B preparing to release new music later this month
8 hours ago      1,163
BLACKPINK, Rosé
BLACKPINK's Rose & Bruno Mars win #1 + Performances from November 2nd 'Show! Music Core'!
3 hours ago      1,683
Big Bang, GFriend (Girlfriend), Yuju, Kim Chae Won, Miyawaki Sakura, LE SSERAFIM, Min Hee Jin, NewJeans, NMIXX, TREASURE, TWICE, VIVIZ
New pages of the 'HYBE Music Industry Report' contain negative evaluations of VIVIZ & NMIXX's debuts + plans to launch NewJeans as LE SSERAFIM's 'mutually helpful competitor'
11 hours ago      14,417
New Message

SEND