Major entertainment companies are now making a serious foray into the U.S., the largest music market, by launching idol projects through 'local training,' akin to a 'local production' system.
JYP Entertainment is the first to lead the way, introducing the A2K project, a global girl group launch initiative in collaboration with Republic Records of the United States.
Their objective is to create a girl group comprised entirely of North American members and propel them to international fame, drawing on JYP's renowned K-pop training system and production prowess.
The current phase involves conducting a second evaluation round in LA for all the successful applicants who passed auditions in five US cities (Los Angeles, New York, Chicago, Atlanta, and Dallas). A video showcasing the audition process was recently released on YouTube.
At the heart of this 'American Dream' is J.Y. Park, Chief Creative Officer (CCO) of JYP Entertainment, who personally oversees the project after venturing to America. J.Y. Park previously categorized K-pop into three generations: exporting Korean content in the first generation, discovering foreign talents and bringing them to Korea in the second generation, and nurturing and producing talents abroad in the third generation. His inspiration for creating the company stemmed from Motown Records in the United States.
While there is much anticipation and expectation for JYP Entertainment's new global project A2K, there is still skepticism about its success. In particular, Korean netizens are questioning the success of this new global K-pop group and are also wondering if this global group can be categorized under the K-pop umbrella.
Korean netizens commented, "The nightmares of the Wonder Girls..." "Would this work?" "I guess he can't get rid of his ambition of the U.S.," "Why would a group full of Americans be called K-pop?" "I do give him applause and credit to take on the challenge," "I felt this even when he launched Wonder Girls but he really has big dreams of the American music market," "J.Y. Park, I understand you want to enter the American music market, but even foreign fans are unwelcoming of K-pop sung by an all non-Korean group," "Would songs sung by non-Koreans be called K-pop?" and "I really wish he stops doing something like this."
I think the K-netz missed the point... JYP is not doing a K-Pop group with foreigners. He is trying to make a Global Group but trained using the K-Pop training system.
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