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Posted by Sophie-Ha Friday, June 30, 2023

The changes made to Choi Ye Na's "Hate Rodrigo" music video after it was re-uploaded

AKP STAFF

Previously, speculation surrounding Choi Ye Na's "Hate Rodrigo" music video began to circulate as it unexpectedly became private merely two days after its release. 

Rumors quickly emerged, suggesting that Olivia Rodrigo's agency had demanded the removal of the MV. However, on June 30, Choi Ye Na's label, Yuehua Entertainment, came forward and refuted these allegations, firmly denying that Rodrigo's side had requested for the removal.

After the issued statement, the music video was uploaded again. In the revised version, several segments that previously featured the American singer had been removed and replaced with different scenes.

Below is a side-by-side comparison of the scenes that were deleted and what they were replaced with.

Korean netizens commented, "The music video producers and editors had to suffer to re-edit this music video," "They need to change the title too," "I'm more amazed that Choi Ye Na's label thought it was okay to use Olivia Rodrigo's face like that," "I am really wondering if Choi Ye Na made this song because she really respects and admires Rodrigo," "I saw the first music video, and it made me wonder if they were collaborating," "I wonder if they had no understanding of copyright issues," "The label is not too smart," "Wow, they used Olivia Rodrigo's face a lot," and "this was definitely a marketing scheme."

  1. Choi Ye Na
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whatever101
whatever10111,925 pts Friday, June 30, 2023 3
Friday, June 30, 2023

You can definitely tell the label was prepared for this with the rapid speed of reuploading the MV without making it look awkward. I assume all new copies of the album will also need to be edited going forward?

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onlythetruth
onlythetruth371 pts Friday, June 30, 2023 0
Friday, June 30, 2023

I can see why they were able to re-upload it in such a short time. People here may not know this, but not all recorded material from a music video shoot gets actually used in the end product. Clearly, comparison 1 and 2 are alternate takes that were recorded on-site anyway, the one where she lies on the bed is the original scene just zoomed in and the computer scenes (desktop) are entirely made digital. Making these changes took probably just half a day for them.

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