Previously, speculation surrounding Choi Ye Na's "Hate Rodrigo" music video began to circulate as it unexpectedly became private merely two days after its release.
Rumors quickly emerged, suggesting that Olivia Rodrigo's agency had demanded the removal of the MV. However, on June 30, Choi Ye Na's label, Yuehua Entertainment, came forward and refuted these allegations, firmly denying that Rodrigo's side had requested for the removal.
After the issued statement, the music video was uploaded again. In the revised version, several segments that previously featured the American singer had been removed and replaced with different scenes.
Below is a side-by-side comparison of the scenes that were deleted and what they were replaced with.
Korean netizens commented, "The music video producers and editors had to suffer to re-edit this music video," "They need to change the title too," "I'm more amazed that Choi Ye Na's label thought it was okay to use Olivia Rodrigo's face like that," "I am really wondering if Choi Ye Na made this song because she really respects and admires Rodrigo," "I saw the first music video, and it made me wonder if they were collaborating," "I wonder if they had no understanding of copyright issues," "The label is not too smart," "Wow, they used Olivia Rodrigo's face a lot," and "this was definitely a marketing scheme."
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You can definitely tell the label was prepared for this with the rapid speed of reuploading the MV without making it look awkward. I assume all new copies of the album will also need to be edited going forward?
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