Seventeen's Vernon chosen as the first global ambassador for Kenzo

In another move that underscores the increasing influence of K-pop in the global fashion industry, Seventeen's Vernon has been announced as the first global ambassador for the prestigious fashion brand Kenzo.

According to the social media announcement, Vernon will join forces with an iconic fashion house that boasts strong connections to the international entertainment industry with the guidance of Artistic director Nigo.

Vernon shared, "I feel honored and fortunate to be KENZO’s Global Ambassador. I’m excited to explore the synergy this partnership will introduce and look forward to showcasing a new side of me to fans around the world."

Kenzo (KENZO PARIS) is a renowned French luxury fashion house established in 1970 by the late Kenzo Takada, a distinguished Japanese fashion designer. The brand, recognized for its fusion of Asian and European aesthetics, operates under the umbrella of the parent conglomerate, LVMH.