The City of Busan and the world's leading performance agency, Live Nation, have made the decision to establish a specialized arena and entertainment complex in Busan, South Korea.

The city of Busan recently announced that it has entered into a business agreement with Live Nation, renowned as the global leader in performance planning. LiveNation stated, "This new state-of-the-art entertainment destination will include a 20,000-capacity arena, an exhibition center, hotels, and an educational facility to foster talent in K-pop and K-culture. Live Nation will manage the venue and share its world-class industry knowledge of venue planning, design, and ongoing operations. The local Live Nation Korea team will also provide expertise on content and concert promotion to book talent at the venue."

Busan’s Mayor Heong-Joon Park, stated, "The arena will become a hub of tourism empowered by K-pop, contributing to the local and national economy. The complex will create many opportunities and synergies with other cultural organizations in Busan including Osiria Sightseeing Complex, Haeundae Beach and local festivals like Busan Fireworks Festival and G-Star. We are looking forward to seeing Busan transforming into a global city full of cultural diversity."

The CEO & President of Live Nation, Michael Rapino, said: "As we continue to expand our global venue business, Busan will be an important touring hub for global superstars who are touring more of the world, as well as K-pop and local artists. We’re excited to help create more opportunities for artists and fans to connect, while also contributing to the growing tourism in the city."

With a proven track record of organizing tour concerts for globally renowned artists such as Beyonce, Madonna, Lady Gaga, Adele, BTS, and BLACKPINK, Live Nation brings unmatched expertise to this ambitious undertaking.