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K-Pop idol group brand value rankings for May: BTS, BLACKPINK, IVE, & Seventeen

AKP STAFF
Posted by Susan-Han Wednesday, May 24, 2023

The Korea Brand Reputation Research Institute has revealed brand value rankings of K-Pop idol groups for the month of May, based on big data analysis. 

From April 25 through May 25, the Institute analyzed big data of currently promoting K-Pop idol groups in areas including consumer participation, media activity, communication, community activity, etc. 

Based on the analysis results, the top 30 K-Pop idol groups in terms of brand value for May were: BTS, BLACKPINKIVE, Seventeen, NewJeans, aespa, EXO, FIFTY FIFTY, LE SSERAFIM, Girls' Generation, TWICE, NCT, TEEN TOP, BTOB, Oh My Girl, SHINee, TOMORROW x TOGETHER, H1-KEY, Red Velvet, MONSTA X, The Boyz, Stray Kids, Super Junior, ASTRO, Big Bang, Apink, Highlight, STAYC, NMIXX, and WINNER.

In first place for the month of May, boy group BTS earned a total of 6,638,894 brand value points, while second place group BLACKPINK followed behind with 5,316,470 points. IVE earned 5,020,997 for third place, and Seventeen earned 4,695,065 points for fourth.

Check out the Institute's analysis results, below. 

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BLACKPINK JENNIE Cover : W KOREA November 2024
$25
BTS JIN : VOGUE October 2024
$25
SEVENTEEN S.COUPS & HOSHI Cover : Allure September 2024
$25
LALISA Rockstar Tee
$20
SEVENTEEN Official Light Stick Ver.3 Keyring
$35
BTS JIN Cover - W Magazine August 2024
$24
SEVENTEEN JEONGHAN & WONWOO Cover : Allure June 2024
$24
IVE - THE 2nd EP [IVE SWITCH]
$25
Official SEVENTEEN Lightstick ver. 3
$69
BLACKPINK JENNIE Cover: VOGUE KOREA May 2024
$22
  1. BLACKPINK
  2. BTS
  3. IVE
  4. Seventeen
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Betula
Betula10,526 pts Thursday, May 25, 2023 1
Thursday, May 25, 2023

Translations of spots 31 - 50:

31. Infinite

32. MAMAMOO

33. Cosmic Girls (WJSN)

34. Enhypen

35. fromis_9

36. Wanna One

37. Billlie

38. VIXX

39. Kep1er

40. Pentagon

41. mimiirose

42. Treasure

43. Girls' Day

44. 2PM

45. cignature

46. Dreamcatcher

47. ATEEZ

48. ONEUS

49. Cravity

50. CLASS:y

2 (+4 / -2)
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Pickmegirl
Pickmegirl-6,023 pts Thursday, May 25, 2023 2
Thursday, May 25, 2023

[+] This user has a poor community rating, click here to read this comment.

-5 (+0 / -5)
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