The Korea Brand Reputation Research Institute has revealed brand value rankings of K-Pop idol groups for the month of May, based on big data analysis.
From April 25 through May 25, the Institute analyzed big data of currently promoting K-Pop idol groups in areas including consumer participation, media activity, communication, community activity, etc.
Based on the analysis results, the top 30 K-Pop idol groups in terms of brand value for May were: BTS, BLACKPINK, IVE, Seventeen, NewJeans, aespa, EXO, FIFTY FIFTY, LE SSERAFIM, Girls' Generation, TWICE, NCT, TEEN TOP, BTOB, Oh My Girl, SHINee, TOMORROW x TOGETHER, H1-KEY, Red Velvet, MONSTA X, The Boyz, Stray Kids, Super Junior, ASTRO, Big Bang, Apink, Highlight, STAYC, NMIXX, and WINNER.
In first place for the month of May, boy group BTS earned a total of 6,638,894 brand value points, while second place group BLACKPINK followed behind with 5,316,470 points. IVE earned 5,020,997 for third place, and Seventeen earned 4,695,065 points for fourth.
Check out the Institute's analysis results, below.
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Translations of spots 31 - 50:
31. Infinite
32. MAMAMOO
33. Cosmic Girls (WJSN)
34. Enhypen
35. fromis_9
36. Wanna One
37. Billlie
38. VIXX
39. Kep1er
40. Pentagon
41. mimiirose
42. Treasure
43. Girls' Day
44. 2PM
45. cignature
46. Dreamcatcher
47. ATEEZ
48. ONEUS
49. Cravity
50. CLASS:y
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