The new Apple Gangnam store in Yeoksam-dong, Gangnam-gu, Seoul, hosted a special media event on March 29, unveiling a new collaboration project between Apple and NewJeans. The event showcased the unique synergy between the brand and K-pop idol group, with exclusive pop-up sessions offering customers a first-hand experience of Apple's new technology.

The pop-up sessions at the Apple Gangnam store provide a unique opportunity for fans to see the new spatial audio technology and try it on for themselves. Fans will be able to experience the new spatial audio technology through NewJeans' music "OMG."

This special event will continue to take place every Friday and Saturday from 5 PM to 7 PM starting March 31 at 5 PM.

NewJeans members shared during the opening event, "We selected our track 'OMG' for the session as it features a dynamic drum sound that enhances the spatial audio experience, while also showcasing the unique vocal qualities of each member."

The girls also shared, "We eagerly anticipate meeting our Bunnies (NewJeans' fandom). While we actively engage with fans through various channels, we're also striving to create opportunities for face to face interactions."

Meanwhile, NewJeans will become the first female K-pop act to perform at the music festival Lollapalooza as they will perform in August of this year.