[USER POST]

Bobby's comeback after 2 years is coming in approximately a week but the lack of promotions — the lack of tracklist up to this date, only a single teaser photo ever released, late pre-order notice, and the lack of promotion in general has made fans rightfully angry to the management 143 Entertainment.

Bobby is set to come back in a two-track single album 'S.i.R,' which will be out this March 21st. The single album will contain the b-side 'Cherry Blossom,' which tells a story of a short and beautiful love that is likened to the beautiful cherry blossom tree. The song is expected to be emotional, with the needed emotions captured well in Bobby's unique rough voice. While title track, 'Drowning' is a synth pop song expressing emotions immersed in the charm of the opposite sex. Singer-songwriter and RnB artist SOLE lends her voice to the highly-anticipated collaboration.

Fans has been filled with excitement since the news of Bobby's comeback after two years after his last releases 'LUCKY MAN' in 2021 and 'LOVE AND FALL' in 2017. Anticipation is high as to what Bobby could offer, who has proven his diverse musicality in terms of genre and style in both his previous releases. However, the lack of promotions for the upcoming release is concerning. As of this writing, only the "coming soon" poster and the pre-order notice fans first learned through Ktwon4u were the only promotions made for the album, which, technically speaking, is not enough to be called promotions compared to most of K-Pop groups.

Despite, fans' dedication to at least promote the comeback in the absence of the company is impressive. Fans iKONICs, together with their complains to the management started creating and posting promotional photos like countdown teasers, title track poster, tracklist, concept photos, and promotional videos. This proves that iKONIC Entertainment, an inside joke of the fandom ever since iKON is still in YG Entertainment, which implies that promotions is up to fans instead of their entertainment company is not that far-stretched.

However, it is unfair to entrust the promotion to fans as the reach will always be limited compared to official promotions and marketing from the company itself, and it is, in fact flabbergasting to entrust the promotion to fans. Fans feel bad and disappointed as iKON, and the fans deserves better.

Despite the lack of promotions, please still tune in for 'S.i.R' dropping this March 21st.