Kim Se Jeong is taking on the fashion world!

On February 6, French luxury brand Longchamp announced that singer and actress Kim Se Jeong has been selected as their Asia region ambassador.

Kim Se Jeong is the brand's first Korean Asian global ambassador, with the brand saying she was chosen due to her "warm and sparkling appearance" and "energetic and sincere image," which they felt matched "the energy and sincerity of the Longchamp fashion house." The brand also noted that Kim Se Jeong's popularity is sweeping across Asia thanks to her role in the hit SBS drama 'Business Proposal,' which earned her the AAA Best Actor Award, the DCM Popularity Award, as well as the SBS Drama Award for Best Actress.

Meanwhile, alongside the announcement, Longchamp also revealed the star's first campaign photos, where she models with a number of the brand's luxury bags. Check out the photos from the campaign below!