HYBE Labels Japan launches new sub-label NAECO, recruits idol/actress Yurina Hirate as its first artist
AKP STAFF
Posted by Susan-Han Tuesday, December 20, 2022
HYBE Labels Japan has announced the launch of its brand new sub-label, NAECO, on December 21.
A global entertainment label, NAECO ("Ocean" spelled backward to symbolize the vast reach and mission of the label and its artists) will aim to support talented artists in Japan in taking their careers to the global stage.
The first official artist to join HYBE Labels's 'NAECO is idol/actress Yurina Hirate. A former idol known as the center of the popular group Keyakizaka46, the star most recently starred in the hit drama series 'Roppongi Class', a remake of the Korean drama 'Itaewon Class'.
Meanwhile, after merging with U.S. entertainment label Ithaca Holdings in April of 2021, HYBE Labels officially began expanding its influence in Japan with its expertise in artist training, management, content production, and innovation.
It's believed that by signing on with NAECO, Yurina Hirate is also looking to take her career to the next stage. The idol/actress will join the fan communication platform Weverse some time in early 2023.
LoveKpopfromAust4,442 ptsWednesday, December 21, 2022 0
Wednesday, December 21, 2022
That is an incredible signing for HYBE. As a huge fan of Keyakizaka46 and watching them progress from a group of nobodies to a group that could fill Tokyo Dome was simply amazing and it was for a large part due to their center Yurina Hirate! Their discography is incredible. That being said I was and still am a Nagahama Neru fan. I look forward to seeing how Yurina Hirate's career progresses.
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NamjoonsBrain1,836 ptsWednesday, December 21, 2022 1
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That is an incredible signing for HYBE. As a huge fan of Keyakizaka46 and watching them progress from a group of nobodies to a group that could fill Tokyo Dome was simply amazing and it was for a large part due to their center Yurina Hirate! Their discography is incredible. That being said I was and still am a Nagahama Neru fan. I look forward to seeing how Yurina Hirate's career progresses.