After a couple of months of constant defamation, hate, and harassment of the affected idols, fans and media were wondering why agencies didn't come forward sooner to protect the artists from constant hate and cyberbullying.
It was revealed that YG actually submitted a complaint to the police in September. "YG has refrained from commenting and expressing its position in order to minimize further damage, accusations, personal attacks, sexual harassment, and invasion of privacy that were made indiscriminately." But it appears that YG didn't want to address the issue until now to avoid negatively affecting BLACKPINK's promotions.
Maybe they though it would generate interest in the comeback? But like...no one really cared that much. I always though people would freak out if a BTS and a Blackpink member were dating but no one cared. Other than sympathy for Jennie no one cared that much.
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Publicity stunt