BTS's Jungkook is known for promoting small brands, companies as well as artists due to his enormous impact. He continues to support small brands with good purpose and cause, which thanked Jungkook in return for using his great influence and selling power.

Many brands, such as Downy, Kombucha, Delixir, Modern Hanbok company, LamodeChief, and more, saw a massive increase in their sales after he was seen using their products. Kombucha also received the 'Brand Of the Year' Award In Korea, enjoying the huge popularity which came after him drinking it on his VLive last year. The companies also repaid to society after the massive sales by donating millions under his name.

Recently, Jungkook was once again seen wearing the bracelet on his birthday live stream from Delixir, a brand supporting abandoned animals and dogs. The bracelet sold out in all sizes on their official site afterward due to his insane selling power.

Delixir reposted about Jungkook selling out their "Thin Onyx Layered Bracelet," which he wore during his birthday live on their Instagram story. They also updated information about restocking.

Jungkook was seen wearing the brand's items many times, causing all of them to be sold out. Due to the massive demand after JK was seen wearing their bracelet for the first time last year, Delixir opened a Twitter account and thanked Jungkook for his support.

Jungkook is praised for his kind heart for wearing the bracelet by Delixir, a small company supporting abandoned dogs and animals. A post also trended in the Top 10 on the K-Community, Nate Pann.

In the trending post, K-Netizens are praising Jungkook and sharing that as the company was very small, it used to donate very less donation but after he wore and sold out their bracelets after wearing it in his VLive last year, they donated millions (in Korean won) to shelters under Jungkook's name.